tag:blogger.com,1999:blog-53317490715880205432023-11-15T07:31:38.591-08:00ILCINESE Business BlogAnonymoushttp://www.blogger.com/profile/01106307079734448810noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-5331749071588020543.post-24520071422268833792017-04-18T11:00:00.003-07:002017-04-18T11:00:49.753-07:005 Tips to Successfully Enter New Markets for Business Growth<div class="separator" style="clear: both; text-align: center;">
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<br /><br />All businesses are faced with the prospect of finding ways to enter new markets. Having conquered a local market, looking at extending a business’s reach is often the only room for growth. Yet, if a product or solution you provide in your local market is well accepted, there is no guarantee that other markets will warm to it so easily. It pays to research the market you are looking to enter and to be consumer-centric, but what does that really mean? Here are a few ideas to get you going.<br /><br /><br /><h2>
Focus on Impact</h2>
<br />The most important person in the transaction is the end-user. It’s the end-user that decides the fate of your brand, how much money you make, and how long you’re in business. You only get one chance to make a good first impression.<br /><br />The user’s first experience with your product or service, your brand and your support set up will be a determining factor on weather that user is impressed enough to adopt you as a trusted brand. You want the user to have such a positive experience that they would feel comfortable endorsing your brand to their circle of friends and business associates. This is critical when entering new markets. So it is important to always focus on delivering a high-quality product, proper education about how to use that product, and ongoing education about it.<br /><br />An intense focus on customer satisfaction and experience is key. That’s what drives repeat business and loyalty. Customers recognize the value of a business that takes care of them, and that works to educate them and help them solve their problems.<a name='more'></a><br /><h2>
Allow for Customization and Personalization</h2>
<br />If you ask a customer whether they would prefer customization or mass-produced products, most will tell you that customization and personalization are more valuable. And, thus, they will pay more for customized products or services. Anytime you can allow for any amount of customer personalization and customization, you build loyalty to your brand and you also position yourself as more valuable than your competition.<br /><h2>
Maintain Consistency</h2>
<br />Consistency is also important. A business that isn’t consistent, can’t win customers and keep them as customers over time. Consumers are driven to seek out brands that provide a uniform experience. They want predictability. The only real way to give customers that consistency is to be consistent and streamline operations.<br /><h2>
Scale Your Operation</h2>
<br />Finally, a business that doesn’t scale well will not be positioned to grow or to take on more opportunities with growth potential. It’s not so much that consumers only transact with a big companies. In fact, people are quite comfortable working with niche businesses. It’s more the case that they want to be able to do business with a company that won’t get log-jammed with orders and be unable to provide efficient customer service. Early adopters of your products and services that went on to convince their friends and family to give you a try will be the first to abandon you if you don’t continue to nurture that relationship. If growth overwhelms and disrupts your usual delivery times and customer expectations, you risk becoming cumbersome to deal with.<br /><br />One way to scale is to hire a professional service provider for things like HR and payroll. You can go through traditional company registration or meet with representatives from a local company to help you get set up.<br /><br />Another way to set up a scalable operation is to create systems for delivering products and services in a streamlined fashion. For example, once you finish putting together a product or service offering, you should figure out how to scale it up and provide it to an unlimited number of people.<br /><br />Even if your company never grows beyond a certain size, the fact that you’re able to service more customers is of inestimable value to you. When customers don’t have to worry about whether you can service them, they’ll gladly do business with you.<br /><h2>
Prepare for Contingency</h2>
<br />Finally, have a contingency plan or a continuity plan. If something disruptive happens to you or your company, be it its finances or supply lines, what happens to your customers? How will they get service and who will they be able to get to solve their ongoing product or service needs?<br /><br />Be prepared and have a plan for unwinding the business’s continuity if the need arises. And always let your customers know what this plan is upfront so that it doesn’t come as a surprise. After all, businesses and markets rise and fall based on expectations.Anonymoushttp://www.blogger.com/profile/01106307079734448810noreply@blogger.com2tag:blogger.com,1999:blog-5331749071588020543.post-75717276529135750372017-03-29T11:01:00.000-07:002017-04-18T11:02:00.478-07:00Ways to Protect and Secure Important Business Data<div class="separator" style="clear: both; text-align: center;">
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<br /><br />It’s one of those things that you may think won’t happen to you, but it could – almost overnight. If your business is feeling a bit barebones in terms of data security and protection, you need to act as soon as possible. Traditional storage solutions, like hard drives, are fine, but they’re prone to failure. They can be easily destroyed, or lost. In fact, every single week no less than 140,000 hard drives crash in the United States alone.<br /><br /><br /><br />So, it’s time to modernise, and fast. Your businesses’ data is arguably the most important factor in your survival, and if you lose it, your company could crumble. Natural disasters, theft, fraud, property damage… there are so many ways your business could be hit. Future proofing and updating your security methods means you’ll stand a better chance at survival if the worst should happen. So, why wait.<br /><br />This post will be your all-encompassing guide to protecting and securing your important business data. Of course, you may already be doing some of these, and that’s great. But for the ones you aren’t, or if you aren’t doing any at all, you should think about changing that soon.<br /><h2>
Data encryption</h2>
<br />Data encryption may seem hard, but it’s not. At least, not at a basic level. There are many software programs or even basic OS features that can do it for you. You can encrypt just your computer hard drive, and even smaller storage spaces like flash drives and USB sticks.<br /><br />Additionally, if you like to run the business when you’re out and about, be careful. If you’re using a public wi-fi network, you could be at risk of attack. Hackers can intercept any data that’s going to or from your laptop, so take steps to protect yourself.<br /><a name='more'></a><br />You can do this by setting up a web tunnel, or VPN. A VPN creates a secure connection between you and the server, meaning you can browse a lot more securely in public. You may have to pay for this service, but there are ways to get it for free too. So, whether you’re at the airport, pub or restaurant, you can check your sensitive data in peace of mind.<br /><h2>
Data backup</h2>
<br />It’s a sad figure, but seven out of ten small firms that suffer data loss go out of business within a year. So, to make sure this isn’t you, you need to take steps to protect and secure your data to make it harder to lose. Don’t just rely on physical storage, broaden your scope a bit! Neglecting to give your business a strong foundation is a severe mistake.<br /><br />For starters, you should have multiple backups of everything. Whether you keep four hard drives or a couple of USB sticks, make sure you have copies of stuff. Using the cloud is also a great way to keep that data out of harm’s way, away from floods and other natural disasters.<br /><br />You could also store your data off-site, so it’s out of the way of anyone who may want to steal it. Only you should know this location, to make it extra safe.Anonymoushttp://www.blogger.com/profile/01106307079734448810noreply@blogger.com0tag:blogger.com,1999:blog-5331749071588020543.post-56564321630353589782017-03-05T11:03:00.000-08:002017-04-18T11:03:54.938-07:007 Tips to Run Successful Online Business<div class="separator" style="clear: both; text-align: center;">
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<br /><br />Making any business successful involves marketing it efficiently and if you have an online business, same goes for that as well. It is important to market your online business in today’s world where online trading is getting more and more competitive. It is necessary to use unique marketing strategies so that your business stands out from the competitors and for this, you should follow some tips so that your dream to effectively market your business online becomes true. Read the tips below.<br /><br /><br /><ol>
<li>Have an online marketing plan. Define your marketing goals and strategies and work according to it. Include your budget, target, products or services to be marketed, details about the marketing campaign and all other important things in your marketing plan so that there is nothing left out.</li>
<li>Choose the target audience and make an online marketing plan according to it. To know more about online marketing you can study sites like https://www.magicdust.com.au/online-marketing/. Choose the target audience according to your product. For example, if you are marketing toys, your target audience would be kids as well as parents of those kids who are going to ultimately buy the toys.</li>
<li>Create an attractive website. Make sure that you have a website which is appealing to the target audience and makes them buy your product or service. Make sure that the website is easy to understand and you specify all the product details as well as the benefits of the product for the target audience.</li>
<li>Have an efficient team to look after the online marketing of your business. You can either hire professionals or outsource it to someone else. Include people who will look after Search Engine Optimization, Promotional content creation, Public Relations and Branding, Email Marketing, Website developing, Interacting with clients, Social media marketing, Campaign management as well as social media management, as all these are very important aspects of marketing your business in order to have a successful trading online.<a name='more'></a></li>
<li>Plan a budget. It is important to have a specific budget in mind in order to do anything related to business. Hence, plan how much you want to spend in order to promote your business online and do not exceed it as you might incur loss.</li>
<li>Know what your target audience is expecting from your business. You can do this by conducting an online or physical survey. Once you derive conclusions from the survey, work them out and decide the content of your website according to what the consumers are expecting and what are their needs and expectations in daily life.</li>
<li>Analyze your progress: When you start an online business, make detailed reports about the progress which you are making with it. After you derive conclusions from these reports, work on the flaws if the results are negative. You can try to change your marketing strategy or focus on a different target audience or if needed, revive your complete website so that the target audience have a new perspective towards the products as well as services which you are offering through your business.</li>
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